We Are Augustines have revealed some of the secrets behind their new video ‘Chapel Song’. We Are Augustines have matched their upcoming single ‘Chapel Song’ to a new video. Shot in a snowbound street, the band walk towards the camera as a succession of couples lock themselves in a loving embrace.
Director Matthew.C.Mills was responsible for the clip, and offered the following quote:
“The very first time I heard ‘Chapel Song’ by We Are Augustines, I knew it was the perfect tune for this little lovefest of a video. ‘Chapel Song’ is about lost love. Billy (McCarthy) and I had lengthy conversations about the song and its meaning/s. My interpretation is much happier and I feel like the music video adds a shimmer of hope when juxtaposed against the darker lyrics. Many thanks to our kissing couples, the band and the award-winning crew who graciously volunteered their time to make this vision a reality.”
We Are Augustines bass player Eric Sanderson added: “To be honest I was a little nervous about the video at first. I couldn’t quite see it in my head but we had a lot of meetings with Matthew and really trusted his commitment. On the day of the shoot everything went incredibly well. The weather let up for the day and a spring feeling was certainly in the air. Everyone that came down for the shoot was amazing. A lot of the decisions were made on the spot and nothing was really forced. I think my favourite part of the video is how the sun comes out right when Billy sings “tear up the photograph cause it’s a bright blue sky”. That was totally unplanned and so perfect. That really shows the kind of project this was.”